Novice Increases Web Traffic - Building a Substanial Business!

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My name is Barbara Mascio. I am the founder of a business that actually challenges the paradigm of elder care. With next to nothing in marketing dollars, I turned to the Internet hoping I could get my message across to as many folks as possible, and it s working! In fact, 68% of all our inquiries are a direct result of web visitors!

I won t try to impress you, the web pro; I readily admit that I am a novice and a slow learner. However, I do subscribe to several web based ezines, like this one, and I read the articles. I then put in to action what I ve learned.

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Because of the nature of my business, I cannot capitalize on reciprocating links, nor with Google ads. My company, Senior Approved Services, directs seniors and their family caregivers towards elder care services that are Certified Senior Approved. Allowing advertising on my sites would negate our purpose.

My web sites, Quality Elder Care and Seniors Approve are simple. I won t claim to be a web designer or a skilled graphic artist. These are actually created with little html knowledge on my part, thanks to the easy to follow instructions by Ken Envoy of Site Build It

Well. Now that you have read till this point, we assure that likewise you will have something amazing. You have to be associated with this piece of article to acquire more.

I m not certain of all the places on the Internet to verify traffic results, but I ve actually impressed myself with the results found at Alexa

Aside from paying for site hosting and domain names, I have spent less than five hundred dollars in a twelve-month period to promote my site and build my business.

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1. I chose a quality site host (thanks again Ken!)
   
   
2. I wrote (and continue to refresh) content relevant to the interest of the market I want to attract
   
   
3. My sites are simple and easy to navigate through
   
   
4. I started a monthly on-line ezine and placed an interactive calendar of events on one of my sites. I allow seniors, caregivers and healthcare professionals to submit articles (free) and to use the calendar to advertise their upcoming events.
   
   
5. I use the internal analyze my site program (included with my hosting fees) to determine if my site is ready for both search engine spiders and web visitors
   
   
6. I respond to each inquiry submitted to me, personally. Each request receives one auto-responder message that alerts the person that I have received their request, but will answer it personally and to allow 24 hours for a response. I normally respond before this 24-hour period.
   
   
7. I make it easy to contact me, providing both a toll free number and email address
   
   
8. I write articles and press releases. Some of these services print press releases at no charge and others will charge. Press releases have resulted in my higher placement in all of the search engines! In fact, this has proven to be the smartest thing I ve ever done.
   
   
9. I offer strategic partnering agreements as opposed to the normal reciprocating links most people do. See my marketing and tools page for examples of this. One company that offers a How to Start a Home Care Business is listed on this page. In exchange, he has my Certification offer on his site. His web visitors receive a discount on our certification and he will earn a 10% finders fee for the referral.
   
   
10. I continue to subscribe and learn from web pros like you.

Finally, I am patient. Those seeking quick-rich schemes fall by the way side. The Internet is a tool and if used properly, will increase your business, at the very least, provide exposure.

These are my favorite picks to submit articles to:
http://www.prweb.com
http://www.goarticles.com
http://www.webwire.com
http://www.malebits.com
http://www.free-press-release.com

About the Author

Barbara Mascio, advocate for seniors, can be reached at toll free 877-620-6448 during normal business hours (eastern time) She is a writer, grandmother and a complete web novice.

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8 Effective Ezine Publishing Tips To Put You Ahead Of The Game

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8 Effective Ezine Publishing Tips To Put You Ahead Of The Game

 by: Ken Hill

1. Swap sponsor, feature, or solo ads with other ezine publishers.

Your swaps will create a win-win situation as both you and the other publisher will successfully get profitable promotion at no cost.

Swap your ads for at least three issues in a row or three solo ads for three solo ads to get the greatest results from these swaps.

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2. Provide your visitors with a bonus for subscribing to your ezine such as access to your membership site, ebooks, a complimentary ad, or something else that your visitors would find to be valuable.

Increase the value your visitors place on your bonuses by telling them how much they would be worth if they were to pay for them or by making them available for only a limited amount of time.

3. Write articles.

Your articles will help you to establish yourself as an expert in your field and get more of your subscribers to visit your site.

Your articles can also be used as a valuable promotional tool that increases your circulation.

Add a resource box that promotes your ezine or a line to your resource box that promotes your ezine in addition to your business and then get the word out about your articles.

An excellent way to do this is to submit your articles to article directories, article announcement lists, and to other ezine publishers.

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Also publish your articles on your site and let your visitors know that they can reprint your articles.

For a list of article directories, and announcement lists that you can submit your articles to visit:

http://netpromarketer.com/articlepromote.html

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4. Have a privacy policy in place for your ezine. Let your visitors know that you will never rent, sell or give away their information to a third party.

Also let your future subscribers know that your ezine will have in house advertising and third party advertisements if you use your ezine to promote your products, affiliate programs, or sell advertising space.

Include this information on your site and in the email your visitors must respond to in order to begin their subscription to ensure that everyone that subscribes to your ezine is aware of this.

5. Add testimonials or endorsements for your ezine to your site. This will increase your visitors' trust that your ezine will deliver quality information.

6. Submit your ezine to ezine directories.

Submitting your ezine to these directories will increase the number of people that subscribe to your ezine and also help you to find more people to advertise in your ezine or swap ads with.

7. Make sample issues available by autoresponder.

Pick a couple of issues that you feel best portray the type of quality content to be found in your publication, and make these issues available by autoresponder.

This will help you to get more of your visitors that are unsure about what your ezine has to offer to subscribe.

8. Promote your ezine in your signature file.

Your signature file will help you to get people that you come into contact with by email to subscribe to your ezine.

If you use email to answer questions or to network with people don't neglect your signature file as a very viable way to attract more new subscribers.

If you post your tips and advice in moderated discussion forums also use your sig file to promote your ezine.

If you give beneficial, useful advice, people will be interested in subscribing to your ezine and you'll increase your subscriptions.

About The Author Article by writer, Ken Hill. Learn tips and techniques to help you successfully start your own ezine. Visit http://www.netpromarketer.com for more articles and a great tutorial on ezine publishing.

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