How to Stop Spyware from Infecting your System

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Spyware is becoming more and more of a problem. When I visit a cusomters site and inspect the computers I always find some kind of spyware on the system. I know that many people have been unaware of spyware, but hopefully now that the word is spreading that people will be more aware of the problem and setup a good defense. I get a get calls or questions to the effect of "Why is my computer running so slow? I just bought the computer recently". Most of the time this is because of spyware. Spyware programs will load on boot up and take up your computer memory that will reduce your performance. I will go over my typical setup to prevent and battle spyware. This system works if all of the current spyware has been removed properly. I will leave that to another article.

Spyware is loaded on a computer over the Internet without the user knowing. It is loaded in the background through holes in a user's computer setup. Internet Explorer has been very vulnerable to spyware and is a major reason why so many people are getting infected. Spyware ranges from more benign programs to more extreme programs that will hijack your browser's startup page or cause pop ups to occur relentlessly. The following is the defense system that I use, and I strongly suggest that you use.

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1. Download and install all of the latest updates to your software. Once a week you should be checking for software updates to install. This will help protect you against the latest threats.

2. Use a firewall. Many people have a direct connection the Internet and do not setup and run a personal firewall. This can potentially be very dangerous. Firewalls should be running for protection against many potential problems including hackers, spyware, and data protection. Windows XP has a built in firewall. Make sure you have updated your system to Service Pack 2 (SP2) if you have Windows XP. Microsoft has added many security features and fixed bugs in this update and should be updated as soon as possible.

Sygate Personal Firewall is a free personal edition firewall that works pretty well. You can download it at http://smb.sygate.com/products/spf_standard.htm

3. Install and run Spybot Search & Destroy. Spybot is a great spyware detection and removal tool. This is a free tool that should be run often to make sure spyware has not been loaded onto your system. Every time that Spybot is used make sure that all of the latest updates are downloaded first. Updating to the latest Spybot files will allow detection and removal of the latest spyware programs. You can download Spybot at http://www.safer-networking.org.

4. Install and run Adaware. Adaware is another free spyware/adware detection and removal tool. I've found that using just one spyware detection tool is not enough. Using these two tools will detect and remove a majority of the spyware programs on your machine. This tool should be run in conjunction with Spybot. Again, make sure the latest updates are downloaded and installed each time Adaware is used. Download it at http://www.lavasoftusa.com/software/adaware/.

5. Use an Anti-virus program. Viruses can cause a lot of headaches for people. Since Viruses have been well publicized, I have noticed many people have an anti-virus program installed. However, people never update to the latest definition file. This is a must because the latest definition file will provide defenses against the latest viruses. If you do not update this file, you are only protecting yourself against the viruses that are known to the date of the definition file. Either setup your anti-virus program to automatically update the definition file every week, or make sure that you manually update the file every week.

6. Use Mozilla Firefox 1.0 browser. Change your browser to the recently released free Firefox browser. Internet Explorer has many holes that spyware programs target and exploit. Microsoft has tried to keep up and release updates to fix the problems, but it seems like after every fix a new vulnerability is discovered. To protect your system, just download Firefox and start to use it as your default browser. Firefox is setup very similar to Internet Explorer; so learning how to use the new browser will not be a problem. You can configure the browser to block pop-ups. This is a nice feature to battle those annoying pop-up windows. It also has a great tab feature. This allows you to open multiple pages inside one browser window. Visit http://www.mozilla.org/products/firefox/ to download the latest version.

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The above spyware prevention system should help your computer or network stay protected and running at optimal performance. If you have never run a spyware program such as Spybot or Adaware I think you will be amazed at what is detected on your system. Sometimes I find over 100 suspect spyware programs installed on computers. No wonder your system is running slow.

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About the Author

Ray Bonneau owns an on site computer repair, information technology solutions company in the Dallas, TX area. They perform on site repairs for residential and small businesses; focusing mainly on providing IT support for small businesses. Visit http://www.dallascomputersolutions.com for more information or to sign up for a monthly newsletter. Ray can also be reached at ray@dallascomputersolutions.com

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Internet Marketing: Avoid"Blind Sheep" Mentality

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Internet Marketing: Avoid "Blind Sheep" Mentality

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If you want your online business to succeed, you have to give it
your own twist, not follow someone else like a blind sheep.
Despite what the Internet marketing gurus tell you, you will not
likely be lying on the beach any time soon just by following
their methods.

As with anything, there are those few (very few) who will leap
into the forefront with a new idea or a new angle on an old idea.
Then along come the rest of us, and like blind sheep, we follow
these gurus, expecting to reap exactly the same rewards. It
doesn't work that way.

First, we are no longer unique in the marketplace. The particular
guru we're following got there first.

Second, we aren't selling the same product or service as our
guru. Even if we're selling Internet marketing ideas, and so is
our guru, we still have our own unique perspective on it. I hope
we do, anyway. Otherwise, we're not going to have anything
worthwhile to offer. If we're just carbon copies, people might just as
well buy from our guru.

Third, we are never going to follow our guru's advice word-for-
word or step-by-step. You and I will do it differently even if
we've bought the same "Business in a Box." If you apply yourself
more than I do, you'll do better. If you buy advertising all over
the 'Net and I try to get along on a shoestring, you'll do
better. You'll claim the method works; I'll say it's bunk.

Or maybe I put my own twist on our "Business in a Box" and I make
a killing while you're left with modest results. Now I claim it
works, but you claim it's over-rated.

Are you getting the picture?

Making money on the Internet is not an exact science. It's more
of an art. There are some basic principles that you must apply,
but following every Internet guru around like a blind sheep will
likely bankrupt you before you figure out your own secrets to
Internet marketing. (Then you'll be the next guru!)

Here are seven basic principles to follow. If you accomplish these,
your success is guaranteed.

1. Find your niche market. We have lots of resources for finding your
niche market on our web site:
http://www.ablewebs.com/internet_marketing.htm#niche.

2. Make sure your niche market spends money on products or services
like yours. This is a very important piece of research. If your target
market doesn't have money to spend or doesn't spend money on that kind
of product, pick a different product to market!

3. Build a mailing list. How? Capture email addresses on your web
site, write an ezine, purchase opt-in subscribers.

4. Advertise. Where? Online classifieds, ezines, list services, print
media. Put your URL on everything you send out whether it's in paper
or digital format. Here are some ideas:
http://www.ablewebs.com/newsletter1.htm#tips

5. Track ad results carefully so you know what's working. Use a
spreadsheet, or purchase software designed for this purpose.

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6. Follow-up, follow-up, follow-up. There are many theories around as
to how many contacts it takes before someone will buy from you, but
I've heard it's between five and nine.

Here's a true story to help you understand what I mean. Several months
ago I downloaded a trial copy of a software package called "Postmaster
Express" by Online Automation. Online Automation started emailing me
to see how I liked it. After the trial was over, they kept emailing
me...and emailing me. When I was finally in the market to make a
buying decision on an auto responder solution for my business and
guess who came to mind? Did I buy from them? Yes. They had been in my
face for months. They didn't give up...and they got the sale. This is
an important lesson.

Postmaster Express: http://www.post-master.net/rs/Andrea_Wilson

7. Have more than one product or service to offer so if one dries
up, you don't starve.

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If you have only one product or service, think of other ways to
attract new customers: re-write stale sales copy, revamp your web
site, get creative with your advertising.

For instance, if you're a chiropractor, be creative in your
advertising. Target different segments of your market: today baby-
boomers, tomorrow seniors. Or start a new fashion: "New Moms: How to
Stay on Your Feet Longer and Enjoy it More."

How you accomplish each of these seven principles depends on who you
are, what you already know, what information you read, what you
have time and money to invest in, what appeals to you, and what
your skills are.

I'm a writer. I write a newsletter, Press Releases, articles, etc.,
but I'm not an expert at writing sales letters. That's a different
skill. While I'm learning, I can use the skills I already have to
market my services. Maybe it'll turn out that my particular services
sell better using my methods in the end and I never have to worry
about sales letters.

Besides, if every web site is turned into a one-page sales letter
because "that's what works," pretty soon everyone will be jaded
and stop reading them. If you do something different with your
web site, maybe you'll get the traffic. People come to the
Internet to find information. That's the reason sales letters on
web sites are often cleverly disguised as information. The price
-- even if it's free -- has to be buried way at the bottom so
the benefits of the product or service have really hooked the
visitor before they realize they're being sold. (There's a
little sales letter advice for you.)

Don't forget to look at your own interests and skills. Maybe you
love participating in forums frequented by people who'd benefit
from your product. It's easy for you to chat with them and they
grow to trust you. The next thing you know, they're buying from
you. Do you have to learn to write Press Releases? I don't think so.

If you or I do exactly what everyone else is doing, we'll be
blind sheep, using stale methods to sell stale ideas. Follow the
basic principles, get advice on ways to accomplish each one. Then
put your own twist on them and stand out from the flock.

About the Author

Andrea Wilson is a writer, web designer and author of the email
newsletter "From Niche to Rich!" You can email Andrea at
andrea@ablewebs.com. Subscribe to her newsletter at
http://www.ablewebs.com/newsletter.htm. Visit Andrea s web site
at http://www.ablewebs.com.

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